International Customer Lifecycle Marketing Specialist – UPS, Mississauga, ON
Location: Mississauga, ON | Company: UPS
UPS is hiring a permanent full-time International Customer Lifecycle Marketing Specialist in Mississauga, Ontario, to develop data-informed campaigns that strengthen customer engagement, retention and revenue growth.
This hybrid marketing position focuses on the complete customer journey, from onboarding and product adoption to renewal and expansion. The successful candidate will collaborate with Marketing, Sales, Customer Success, data and Revenue Operations teams.
About This Customer Lifecycle Marketing Position
The specialist will help UPS understand how existing business customers interact with its products and services throughout different lifecycle stages. This includes identifying important moments that affect activation, engagement, retention, renewal and account expansion.
The position is based at 1930 Derry Road East in Mississauga and follows a hybrid work arrangement. Employees must be available Monday through Friday from approximately 8:00 a.m. to 5:00 p.m., work at least 40 hours per week and remain flexible when start or finish times change.
Key Areas of Responsibility
Daily responsibilities combine lifecycle strategy, customer segmentation, campaign development, performance analysis and collaboration with commercial teams.
Customer Journey Mapping
Map and continually refine the customer journey to identify important moments affecting adoption, retention, renewal and expansion.
Lifecycle Campaigns
Develop marketing strategies and campaigns that encourage product utilization, customer engagement and long-term value realization.
Audience Segmentation
Group customers according to behaviour, product usage and firmographic information to identify relevant cross-sell and upsell opportunities.
Targeted Messaging
Create messaging frameworks and content adapted to onboarding, engagement, expansion, retention and renewal stages.
Performance Analysis
Review campaign results, customer engagement and product usage data to identify insights and improve future lifecycle initiatives.
Cross-Functional Coordination
Work with Sales, Customer Success, data and Revenue Operations teams to align outreach, targeting and campaign measurement.
Required Experience and Qualifications
Applicants must have experience in business-to-business lifecycle, retention or expansion marketing. Professional proficiency in written and spoken English and French is also required because approximately 30% of regular client interactions take place outside Ontario.
A bachelor’s degree or international equivalent is preferred, along with one to three years of experience in lifecycle marketing, customer marketing, growth marketing or demand generation. Familiarity with Salesforce, HubSpot, Marketo, customer data platforms and behavioural analytics is considered an advantage.
Skills That May Help Candidates Succeed
This position requires a balance of strategic marketing knowledge, analytical thinking, communication and the ability to coordinate several initiatives at the same time.
Understanding customer stages helps the specialist create campaigns that support onboarding, adoption, retention and account expansion.
The ability to interpret engagement and usage data helps transform campaign results into practical marketing improvements.
Strong French and English skills support clear communication with customers and internal teams across different Canadian markets.
Experience with customer relationship management and marketing automation platforms supports segmentation, targeting and campaign delivery.
Working effectively with commercial, customer success and operational teams helps maintain coordinated messaging and expansion strategies.
Compensation and Employee Benefits
The official posting lists an hourly pay range from $29.35 to $33.03. Employees are paid weekly through direct deposit every Friday, and overtime may be available according to the position’s conditions and applicable employment requirements.
UPS also lists paid training, employee discounts available upon hiring, free onsite parking, a defined contribution pension plan and health, dental and vision coverage after three months of service. The posting also mentions opportunities for advancement within the company.
How to Apply
Candidates interested in the International Customer Lifecycle Marketing Specialist position should review the complete vacancy and submit an application through the official UPS careers website.
Before applying, candidates should confirm that they meet the bilingual language requirement, have relevant B2B lifecycle marketing experience and can work the required Monday-to-Friday schedule. Recruitment accommodations are available upon request for candidates with disabilities.