Sr. Content Manager & Influencer Partnerships – Loblaw Companies Limited, Brampton, ON
Location: Brampton, ON | Company: Loblaw
Loblaw Companies Limited is hiring a full-time Sr. Content Manager & Influencer Partnerships in Brampton, Ontario, on a 12-month contract. The position offers an annual hiring range from CA$100,000 to CA$132,000 and will lead social content and creator partnership programs across assigned brand portfolios.
The successful candidate will connect brand strategy, influencer partnerships and platform-native storytelling to develop integrated social programs that support audience engagement, brand relevance and business performance.
About the Content and Influencer Partnerships Role
As Sr. Content Manager & Influencer Partnerships within Loblaw Agency, you will lead social content strategy and influencer programming across assigned portfolios. The role combines strategic planning, creative leadership, program delivery and cross-functional coordination.
You will help determine how Loblaw brands appear across social platforms while balancing brand-building priorities, performance objectives and creator authenticity. The position requires close collaboration with Brand Marketing, Creative, Media, Community Management, Insights, Legal and external agency partners.
Key Areas of Responsibility
The Senior Content Manager will oversee strategy, execution and stakeholder alignment across social content and influencer initiatives.
Social Content Strategy
Own social content strategy across assigned portfolios and ensure campaigns, always-on content and creator initiatives support brand and business objectives.
Influencer Program Leadership
Lead creator planning, partnership development, campaign sequencing and execution while maintaining brand alignment and creator authenticity.
End-to-End Delivery
Manage programs from planning through completion and ensure work is delivered on time, on brief, on budget and to established quality standards.
Cross-Functional Coordination
Lead planning and alignment across Brand, Creative, Media, Community Management, Insights, Legal and external partners.
Stakeholder Management
Serve as a primary day-to-day contact for Brand Marketing partners and present strategic recommendations, creative rationale and performance insights.
Risk and Workflow Management
Identify dependencies, approval risks and production challenges while improving workflows and maintaining delivery momentum.
Required Experience and Qualifications
Applicants should have at least six to eight years of experience in social media, content strategy, influencer marketing or integrated marketing. Experience leading complex content and creator programs within an agency, retail, media or brand environment is required.
Candidates should possess a strong understanding of social platforms, creator ecosystems and platform-native storytelling. Proven experience managing multiple stakeholders, budgets, timelines and cross-functional teams will also be important for this position.
Skills That May Help Candidates Succeed
The following capabilities may help candidates perform effectively in this senior marketing role:
The ability to translate brand and enterprise priorities into clear social content programs that support measurable business objectives.
Strong knowledge of creator partnerships, sourcing, contracting, campaign execution and performance optimization.
The ability to manage complex programs, timelines, budgets, approvals and dependencies across multiple teams.
Confidence presenting strategic recommendations, creative reasoning and performance insights to senior stakeholders.
A strong understanding of social trends, creator culture, audience behaviour and the changing digital platform landscape.
Salary, Contract and Employment Conditions
This is a full-time 12-month contract position associated with Loblaw Agency and based at 1 President’s Choice Circle in Brampton, Ontario. Loblaw has published an annual hiring range of CA$100,000 to CA$132,000. Final compensation may depend on the candidate’s experience, knowledge and geographic region.
This posting is for an existing vacancy. Candidates aged 18 or older must complete a criminal background check, and the company states that artificial intelligence may be used during applicant screening, assessment or selection.
How to Apply
Interested candidates should review the complete vacancy on the official Loblaw careers website and prepare a résumé highlighting social media strategy, influencer marketing, content leadership, campaign delivery and cross-functional stakeholder management experience.
Applications must be submitted through the official Loblaw recruitment portal. This vacancy is listed under Job ID R2000678543.