Marketing Advisor – Social Media – Air Canada, Toronto, ON
Location: Toronto, ON | Company: Air Canada
Air Canada is hiring a Marketing Advisor – Social Media in Toronto, Ontario, for a corporate marketing role focused on social media planning, community engagement, brand storytelling and digital communication across Air Canada’s social channels.
This position is suited for candidates with experience in social media management, marketing communications, content planning and brand engagement. The role supports how Air Canada connects with customers online while helping maintain a consistent, professional and responsive brand presence.
About This Social Media Role
The Marketing Advisor – Social Media position supports Air Canada’s online presence by helping plan, coordinate and monitor content across key social platforms. This may include supporting campaigns, preparing content calendars, reviewing performance, engaging with audiences and helping ensure that messaging reflects the company’s brand standards.
Based in Toronto, this role sits within a fast-moving communications environment where digital conversations can change quickly. Candidates should be comfortable working with marketing teams, customer-facing departments, external partners and internal stakeholders while keeping accuracy, tone and timing in mind.
Key Areas of Responsibility
The role may involve a mix of planning, execution, monitoring and reporting. A successful candidate should be able to support Air Canada’s social media activity while balancing brand consistency, customer engagement and business priorities.
Social Media Planning
Help build and manage content plans for Air Canada’s active social media channels.
Content Coordination
Support the preparation, scheduling and review of posts connected to campaigns and brand updates.
Community Engagement
Assist with monitoring online conversations and helping maintain a consistent brand voice.
Campaign Support
Work with internal teams to support marketing campaigns across digital and social platforms.
Performance Tracking
Review social media results, engagement patterns and campaign activity to support future planning.
Brand Protection
Help ensure online communication aligns with Air Canada’s brand standards and customer experience goals.
Working in Airline Marketing
Social media plays an important role in how airlines communicate with customers. Posts, updates and responses can influence how travellers understand services, promotions, operational information and brand initiatives. This makes accuracy and good judgement especially important.
In an aviation environment, social media work may connect with customer experience, media relations, loyalty programs, operational updates and campaign activity. This position may suit someone who can think creatively while also staying organized, careful and responsive.
Skills That May Help Candidates Succeed
Applicants with experience in marketing, communications, social media platforms, digital campaigns or content strategy may be well matched for this role. Bilingual communication skills may also be valuable, especially in a national Canadian brand environment.
Useful for managing content, engagement and platform-specific communication.
Important for preparing messages that are clear, accurate and aligned with brand objectives.
Helpful when building calendars, supporting campaigns and coordinating publishing timelines.
Valuable for reviewing engagement, campaign results and social media performance trends.
Needed when reviewing public-facing content, brand language and customer communication.
Who This Position May Suit
This Air Canada role may be a strong fit for candidates who enjoy digital communication, brand storytelling and the fast pace of social media. It may also suit professionals who can move between creative planning and practical execution without losing focus on accuracy.
Because Air Canada serves customers across Canada and internationally, candidates should be prepared to support communication that reaches a broad audience. The ability to collaborate professionally, respond thoughtfully and manage priorities can be important in this type of role.
How to Apply
Job seekers interested in this Air Canada Marketing Advisor – Social Media position should review the full posting and apply directly through Air Canada’s official careers website. Joblyz is an independent employment information platform and does not receive applications for this role.
Before applying, candidates should confirm the current requirements on the official posting and prepare an application that reflects their experience in social media, marketing communications, content planning, campaign support or related professional work.